In 1947, the Las Vegas Chamber of Commerce hired a West-Marquis firm to draw visitors to Las Vegas. History 1948 Postcard of Vegas Vic's first useĪlthough the Pioneer Club no longer operates as a casino, the 40-foot (12 m) neon cowboy that was its mascot still exists.

Laughlin has a twin of the Vegas Vic image on another large sign referred to as River Rick. The trademark is currently owned by Pioneer Hotel, Inc., which owns and operates the Pioneer Hotel and Gambling Hall on the Colorado River in Laughlin, Nevada. The sign can still be found at 25 E Fremont Street, where it has been since 1951 on the exterior of what used to be The Pioneer Club but is currently a souvenir shop. The sign's human-like abilities of talking and waving its arm received an immediate acceptance as the unofficial welcoming sign, reproduced thousands of times over the years and all over the world. The sign was a departure in graphic design from typeface based neon signs, to the friendly and welcoming human form of a cowboy. Vegas Vic is a neon sign portraying a cowboy which was erected on the exterior of The Pioneer Club in Las Vegas, Nevada, USA in 1951.

Neon sign of a cowboy in Las Vegas, Nevada Vegas Vic post 1998 restoration